Scarecrows are typically designed to do exactly what their name says—scare away crows. But the ones that will decorate the Mohawk Trail from Athol to Williamstown starting October 17 – 19th are designed to attract flocks—
of tourists! The Scarecrow project is part of the first-ever collaboration of business organizations across western Massachusetts, who are joining forces to promote tourism, one of the main economic drivers of the region. The theme: Celebrate the Mohawk Trail at 100. “What better way to get everyone collaborating than celebrating and promoting something that links us all together: The Mohawk Trail,” says project leader Amy Shapiro of the Franklin County Community Development Corporation. “And the 100th anniversary of the Trail’s opening to automobiles is the perfect opportunity.”