Tanja Hollander: Are you really my friend?

Date: February 18, 2017 - February 11, 2018


Phone: 4136622111
Website (click here)
Mass MoCA
1040 Mass MoCA Way
North Adams, MA 01247

In 2011, Maine-based photographer Tanja Alexia Hollander set out to differentiate the actual from the virtual by photographing all of her 626 Facebook friends. Since then, Hollander has been traveling across the country and internationally, setting up in-person meetings in her friends’ homes to discover the ways in which friendship is defined and how permission is granted into one’s private, yet very public, online life. Through this process, the artist has been able to take the virtual out of friendship. Derived from diverse audience engagements both on- and off-line, Are you really my friend? consists of multiple elements (photographs, text, and video), which all ride the edge between analogue and digital production and investigate how social media influences these experiences.

What began as a personal documentary on friendship and environmental portraiture has turned into an exploration of contemporary culture, relationships, generosity and compassion, family structure, community- building, storytelling, meal-sharing, the economy and class, the relationship between technology and travel in the 21st century, social networking, memory, and the history of the portrait. To accomplish this, Hollander follows in the footsteps of the Farm Security Administration photographers, such as Walker Evans and Dorothea Lange, who documented the Great Depression and the Dust Bowl. She is also informed by Robert Frank’s The Americans, an iconic book of photography from 1958, which documents postwar America. Like these historic photographers, Hollander has set out to see America and the world. She is recording how society uses photography, the portrait, and social media to create and define a 21st-century existence.
While Hollander has presented segments of this working project at galleries and museums throughout the world, Are you really my friend? will premiere in its entirety at MASS MoCA in the spring of 2017. Visitors to the museum can expect to find a mix of photographs, video, data visualization/mining, travelogue, and landscape images, along with an interactive element that asks viewers to define what a real friend means to them. In the end, the project, while rooted in Facebook, goes beyond the superficial to explore ideas of interpersonal connections, travel, and community in today’s world.
As part of the lead-up to her project, Hollander will also be collaborating with the museum on a series of social media takeovers. Look for her on MASS MoCA’s Instagram feed in the coming months.
Find out more about this project here:
Facebook Portrait Project
Tanja Alexia Hollander was born in St. Louis, Missouri, in 1972. She received a B.A. in photography, film, and feminist studies from Hampshire College in 1994. Her current project, Are you really my friend? will debut in its entirety at MASS MoCA in 2017. Sections of the project were recently exhibited at the Portland Museum of Art (Maine), Virei Viral (Rio de Janeiro, Brazil), and the Carl Schurz Haus (Freiberg, Germany). Receiving international media attention for the project, Hollander was invited to give a TEDxDirigo talk in 2012 and has lectured extensively at Demanio Marittimo.Km-278 (Marzocca, Italy), the University of Maryland, Clemson University, SXSW, and Facebook Headquarters. Hollander is represented by Carroll and Sons in Boston, Massachusetts. She is currently a resident of Auburn, Maine.

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